"Twitter" and "Tweet" was actually a great brand to communicate about, because in many languages it sounds nice.
X is difficult to manipulate... some don't even dare say it because of the sexual connotation of course.
"Threads" is going to be really funny in France... I am looking forward to people on TV/Radio mentioning that name from "sreeds" to "tredz"...
"Mastodon" is fun :) And to be honest it is difficult to talk in public about the "fediverse" no une understands. Might need another word?